In the run-up to the Delhi Assembly elections, the BJP did not declare a chief ministerial candidate. It kept the focus on Prime Minister Narendra Modi, the “face” of its campaign, seeking votes on the promise of the “Modi guarantees”. For the AAP, the electoral campaign and strategy revolved around the persona of Arvind Kejriwal.
The Lokniti-CSDS Survey conducted around the time of the elections indicates that for a majority of the respondents (57%), the party was the most critical consideration when deciding whom to vote for. Close to one-third of the respondents (32%) mentioned the candidate as being the key factor behind their voting decision. A handful of the respondents referred to the CM candidate as a key factor influencing their voting choice (Table 1).