What a start to "Headstart"!

MUMBAI, Nov 6: If your stars were aligned right, you would have got a free taxi ride from either Churchgate or Chhatrapati Shivaji Terminus to Nariman Point this morning. Not to mention a free copy of The Indian Express’ latest weekly career specialist, Headstart.

To create awareness among Mumbaikars, the Headstart team put up a banner outside Churchgate station and offered free taxi rides (from 8.45 am to 10.00 am) to unsuspecting `victims’ who would otherwise just walk to Nariman Point, or pay for the same.

While in the cab, they were each given a copy of Headstart as well as information regarding the supplement. One grateful man remarked, “It is a unique way of promoting the supplement.”