Worth its salt: Tata among top 50 global brands

Facebook also made an entry to the list at the 285thplace with a brand value of $3.7 billion. At the same time,Nokia suffered the largest fall in brand value,which is to the tune of $9.9 billion,and stumbled down a staggering 73 rankings to crash at 94thspot this year. Notwithstanding Nokia’s fall,a notable trend has been the rise of technology-related companies. Five of the top ten growers are technology companies,reflecting the growing importance and dependence of consumers at large on this segment.

Industry observers say this trend has been on expected lines. ‘‘The rise of technology brands has been expected for some time,though Nokia’s fall shows it is tough to stay at the forefront of such a dynamic industry,’’ says David Haigh,CEO of Brand Finance.

The India story looks to be heading north,with Indian brands’ contribution to the global league table increasing by as much as 26% over last year. It is also the first time that as many as nine Indian companies are featured on the list,adding $46.6 billion to the global intangible value.

Tata is followed by Reliance (RIL),which comes in after a yawning gap of 83 positions at 133rdspot,with a brand value of $6.99 billion. Reliance has seen a tumble of 25 spots from last year. The list also sees three new Indian entrants·Indian Oil,Bharti Airtel,and Wipro Technologies,at ranks 232,282 and 474,respectively. Only Tata,State Bank of India and Infosys have bettered their rankings over those of last year to feature at positions 50,171,and 378,respectively. On the other hand,Reliance,Bharat Petroleum and ICICI Bank have seen a fall in rankings and are featured at positions 133,347,and 442,respectively.

BRIC (Brazil,Russia,India,China) countries as a group are continuously growing in terms of might and influence with 47 brands from the group making it to the list. China leads the numbers here with 21 Chinese brands being featured,followed by Brazil,India,and Russia with 10,9,and 7 brands,respectively.