Whatever you want

The AAP has advocated referendums and polls,crowdsourced its manifesto,even suggesting at one point that the people would choose prices of essential commodities. These rituals of direct address are critical to the AAPs strategy,as is its adept use of mass media to broadcast that it is doing so. It is not cynical to acknowledge and understand that politics is,crucially,a matter of audience-pleasing. The AAP has blended its message,of responding to what citizens truly want,with its method,of seeming to solicit their opinion at every opportunity. All through Kejriwals campaigns,he played on the perception that the government,and established parties,are now remote from the people. The AAP has used that sense of disconnect,and perhaps even exaggerated it for its own ends. It promised to fill in the communication gaps,it emphasised what others failed to deliver,and portrayed its platform as a medium for peoples aspirations.

Its success is a reminder to other parties that politics is also a performance art,that parties must not only answer to their constituencies needs,but also be seen to be doing so. That said,right now,this poll makes perfect sense for the AAP. It lets it prolong the reality show as long as possible,to soak up attention and position itself for the next battle. Right now,it has not lost any of its sheen by actually governing,taking decisions that will inevitably hurt some interests. If it decides not to form the government,it can offload responsibility to the peoples will. It will be interesting to observe how far this new force in Indias politics can take its unique selling proposition.

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