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This is an archive article published on September 29, 2009

Vodafone most admired mobile services brand

Vodafone has been recognised as the most admired mobile service brand online in India,followed by Tata Indicom and Aircel.

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Vodafone has been recognised as the most admired mobile service brand online in India,followed by Tata Indicom and Aircel,a survey said.

A pan-India survey conducted by Drizzlin Media,a Branding 2.0 consultancy which audited over 1,600 relevant conversations of the 7,000 conversations8217; sampled around India8217;s top 10 telecom brands revealed that Reliance Mobile emerged as the least admired brand.

The survey was conducted over ten telecom brands including Airtel,Vodafone,Idea Cellular,Tata Indicom,Aircel,Reliance,BSNL,MTNL,Spice and Loop Mobile.

The conversations were spread over various online venues and included blogs,forums,micro blogs such as Twitter,social networks like Facebook and Orkut,YouTube and Mouthshut.com,a consumer review site.

Each of the conversations were valued on its tonality-either positive or negative. The top telecom brands were then graded and ranked according to online popularity to derive 8216;The most admired mobile service brand online8217;.

BSNL mobile8217;s products and services were the most admired online,while Vodafone appeared at the bottom of the stack.

Vodafone8217;s advertisements and promotions were the most admired online and BSNL mobile services were the least admired,the survey said.

 

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