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Toyota,the world8217;s largest car maker,launched the 8216;New Camry8217;- a new variant of the luxury sedan Camry in India and is targeting 500 units of this model to hit the Indian roads this year.
The New Camry is dearly priced in the range of Rs 21.26-23.40 lakh and would be available in four grades,officials of Toyota8217;s Indian unit,Toyota Kirloskar Motor TKM,told a news conference here.
The launch was seen as Toyota8217;s attempt to revitalize sales of this model in the face of tough competition by rival SkodaAuto. The sales of the existing Camry the earlier version declined by more than 75 per cent in the April-June quarter,selling only 44 units compared to 182 a year ago.
The New Camry sports new design exterior,is available in colours of dark green mica metallic and beige mica metallic. Its other features include plasmacluster A/C with minus ion generator,intelligent rain sensing wipers and moonroof,company officials said.
8220;Camry is not a volume product8221;,TKM Deputy Managing Director Sandeep Singh,said. It8217;s more of a brand and a 8220;showcasing of technologies8221; by Toyota.
TKM8217;s Managing Director Hiroshi Nakagawa said the Toyota Camry has already defined the concept of a premium car in India and the New Camry 8220;will offer an exclusive blend of modern styling and luxurious features8221;.
