Sidhartha Mallya eyes brand endorsement mkt

Sidhartha is set to step into world of brand endorsement with celebrity management firm.

UB Group chief Vijay Mallya’s son,Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury brands.

“KWAN will explore opportunities across entertainment,fashion,luxury and media spaces for Brand Sid,” KWAN Managing Director Anirban Das Blah said.

KWAN is currently holding talks with several lifestyle brands.

“We are exploring various models like endorsement,and co-content creation. An official announcement is expected in the next two months,” Blah added without providing more details.

Story continues below this ad

According to Blah,junior Mallya represents India’s next generation in the lifestyle and luxury space.

Sidhartha,who describes himself as a ‘Business Boy’ on the social networking platform Twitter,currently looks after the IPL team Royal Challenger Bangalore

He joins a long list of celebrities managed by KWAN that includes Ranbir Kapoor,Nargis Fakhri,Freida Pinto,Genelia Deshmukh,Rana Daggubati,Soha Ali Khan,Kalki Koechlin,Mahesh Babu and Shruti Haasan.

Prashant Kishor: ‘Democracy not weak… Those saying people will lose vote rights are fools’

Political Pulse45 min ago

Political strategist-turned-politician Prashant Kishor launched his Jan Suraaj Party (JSP) after three years touring Bihar. The coming Assembly polls will be the first test of his goal to emerge as the third alternative in Bihar politics. Kishor speaks to The Indian Express about his party’s campaign, and the issues being raised by his rivals.

View all shorts

Live Blog