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This is an archive article published on September 30, 2011

Shahid Kapoor: Divide & rule

Experimentation will be the name of the game. I see a lot of different kinds of films being made in the future.

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Experimentation will be the name of the game. I see a lot of different kinds of films being made in the future. There will also be a clear demarcation in the audience profile and the films that target them. With theatres coming up in many smaller towns,I see a difference in the films being made for the masses and the intellectual audience.

When it comes to endorsements,the demand for stars to endorse brands will continue,in fact,it will increase. Stars have a huge connect with the masses,which is why advertisers prefer them.

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