New TVC for Reebok’s shoe launches in India

To kick off the “Ree” campaign,the brand has created TV spots highlighting the key product,Reebok EasyTone. The TV spots were created by DDB Berlin. The Reebok EasyTone campaign also includes print,out-of-home,digital and in-store executions.

The “ReeTone” Easy Tone ad is a joyous,fun celebration of women that shows whether they are in the gym or wherever they go,they are getting great legs and a great butt with every step.

Commenting on the occasion,Sajid Shamim,Director Sales and Marketing,Reebok India Company said,“Seeing the overwhelming performance of Reebok EasyTone last year,we thought of enhancing the product line for all EasyTone enthusiasts. And,this year we bring in the new variants of Easy Tone which are high on style quotient apart from providing the benefit of toning the lower body.”

“Reebok has always been contemporary and with the launch of The ‘ReeTone’ ad we want to affirm our motive & help women stay fit & celebrate the fun filled womanhood. The new TVC is quite entertaining and shows various dimensions of women with emphasis on their toned legs and butts with the use of Reebok EasyTone shoe”

“We wanted to make sure the TVC portrayed very self confident,stylish women and that we told this story in a fun and entertaining way from the moods,rhythm,and movement of the women to the music,” said Rich Prenderville,Reebok’s Head of Global Marketing.