High on Coke

Cult television and radio show,Coke Studio,is set to make its debut in India,after three phenomenally successful seasons in Pakistan. The show has been applauded for bringing together different genres of music in Pakistan both indigenous and otherwise- and has gained a massive online following. The show is slated to begin airing on MTV in India in a months time,although there is still no official confirmation on this from the channel. However,the first episode,featuring artists such as Shafqat Amanat Ali,Advaita,Pankhi and Shruti Pathak,was shot in Mumbai recently,according to a tweet by music magazine Rolling Stone,India.

Coke Studio Pakistan has brought together such diverse artistes as Abida Parveen,Rahat Fateh Ali Khan,Amanat Ali,Aunty Disco Project,Zeb and Haniya,Ustaad Gullu and Rizwan-Muazzam. It is produced by musician Rohail Hyatt,and is acclaimed for the high-quality of music it produces. So much so,that the music is now available for download on iTunes and its YouTube.com page has over 16,000 subscribers. If the show maintains the same standard in India,it could prove to be a good platform for non-film musicians,as well as bring regional and traditional music to the fore.