Ford’s March sales treble to 9,478 units

Carmaker Ford India reported an over three-fold jump in its March sales at 9,478 units.

Carmaker Ford India reported an over three-fold jump in its March sales at 9,478 units on the back of its newly-launched hatchback Figo getting a good response.

Figo has already over 10,000 bookings in the last four weeks,Ford India said in a statement.

The company had sold a total of 3,127 units in March 2009.

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“In view of the market response to the Figo we will be ramping up its output by moving into a second shift of production at our Chennai facility though we have not finalised the time for it yet,” Ford India Marketing Sales and Services Executive Director Nigel Wark said.

The Chennai facility has a production capacity of one lakh units,which is now being increased to two lakh units as part of the company’s USD 500-million investment plan.

Besides,the facility also has a capacity of 2.5 lakh units of engines per annum.

Wark said there will not be any price hike on Figo and Ikon due the the new emission norms,but there will be marginal hike of 1-2 per cent in prices of SUV Endeavour and sedan Fiesta.

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The company said all its models including the Ikon,Fiesta and Endeavour performed well during March.

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