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This is an archive article published on July 17, 2010

Ford Figo marks 25,000 sales bookings

With more than 25,000 sales bookings,the Ford Figo has cemented its reputation as one of India's most in demand new cars.

With more than 25,000 sales bookings,the Ford Figo has cemented its reputation as one of India’s most in demand new cars.

“Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo’s remarkable rise and rise in popularity among Indian consumers,” said Michael Boneham,president and managing director,Ford India.

Targeting more than 70 percent of the country’s prospective new vehicle buyers,the popular Figo has helped drive growth in all markets (Tier I,II and III) across India.

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In the January-June period,Ford sales volume,on a year-to-year basis,doubled in Tier 1 markets including Mumbai (234%); Chennai (279%) and Delhi and the NCR region (223%). In terms of regional sales,there was a similar response – east (339%); west (277%),north (212%) and south (127%).

Big gains – double,and in some cases,triple fold growth – were registered in Tier II markets such as Chandigarh,Ahmedabad,Pune,Kochi,Coimbatore,Indore,Bhopal and Jaipur and Tier III markets such as Dehradun,Trichy,Nashik,Aurangabad and Kanpur.

In addition to strong internal demand,Ford India has also recently celebrated it first export order of 1,200 Ford Figos to Ford Motor Company in South Africa.

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