The most awaited annual event- 19th World Book fair started at Pragati Maidan in New Delhi. Inaugurated by Kapil Sibal,Union HRD Minister,the fair has more than 1200 participants from across countries this year. Flipkart Online Services Pvt. Ltd.,a new and the most popular online book selling portal,showcased its portal and boasted about its unique selling prepositions to the book lovers at this prestigious platform. Flipkart.com with more than 6 million titles available on its portal not only makes a wide variety of books accessible but also provides fast & efficient services to its customers. In order to become the largest e-commerce website in India in coming years,the company gives a world class online buying experience to its customers,which reflects in the experiences shared by customers on different platforms and the increasing popularity. Commenting on the occasion,Binny Bansal,Co-founder of Flipkart.com said,This platform attracts book lovers from all over India which gives us a great opportunity to showcase our portal and talk about our most admired services. In the age of internet,where people prefer to shop online,book lovers are also shifting to the online platforms to buy books which not only make them accessible to the wide variety of books at a click but also make the purchase less cumbersome.