Cafe Coffee Day plans to double its outlets

Restaurant chain Cafe Coffee Day said it plans to almost double the number of outlets it operates in India to around 2,000 by the end of 2014.

Restaurant chain Cafe Coffee Day today said it plans to almost double the number of outlets it operates in India to around 2,000 by the end of 2014 as it embarks on an expansion spree.

A division of the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL),Cafe Coffee Day currently operates 1,185 outlets across India across three formats — lounges,cafes and kiosks. It is looking to add about 815 new outlets in the next three-and-a-half years.

The company has a plan to aggressively expand the number of outlets it operates to 2,000 cafes by the end of 2014, Cafe Coffee Day President (Marketing) K Ramakrishnan told PTI.

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The growth of outlets will be across formats. Lounges are the latest and recent format introduced by the company,he added.

The firm operates 20 CCD lounges across India,which will go up to 100 in the next two years,he added.

Ramakrishnan,however,did not disclose investment,revenue and profitability numbers stating that the company was privately held.

As per the companys website,ABCTCL has Asias second largest network of coffee estates (10,500 acres) and 11,000 small growers. It exports coffee in different global markets,including the US,Europe and Japan. It is among the the top coffee exporters in India.

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