Body Shop plans expansion in India

Body Shop International Plc is planning expansion in India,a key market for the beauty brand.

Body Shop,which has already opened 55 stores in 23 cities,plans to continue opening more stores through India,making its innovative and 100% vegetarian products accessible to its customers across the country. Over the next four years the company plans to increase its store numbers to 150 stores in India,reaching 100 stores within the next two years alone. This next expansion phase involves opening stores in Tier 2 and 3 cities when the retail opportunity arises.

Sophie Gasperment,global CEO of Body Shop International,who is currently in India,said: I am extremely thrilled to visit India. In only four years,our company has performed exceptionally well and has already reached the remarkable milestone of 55 stores.

The strategic business decision taken to market The Body Shop range of naturally inspired high quality products at a price that is accessible and affordable to our loyal customers in India has witnessed an excellent response,Gasperment said.