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This is an archive article published on January 3, 2009

Viewers don’t warm up to Warne the commentator

Shane Warne's exploits with the ball don't necessarily translate into jugglery with words as Channel 9's viewers observed in a recent poll.

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Shane Warne’s exploits with the ball don’t necessarily translate into jugglery with words as Channel Nine’s viewers observed in a recent poll.

The network asked people to vote whether Warne was likely to prove as successful a TV commentator as he was a bowler. Of those who responded, 73 per cent said NO and the rest said YES leaving Tony Greig to comment that it would be quite a coincidence if the world’s best bowler also happened to become the world’s best cricket commentator.

The Boxing Day Test was Warne’s serious trial as a commentator and there were mixed reactions from experts.

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Lack of a distinct voice puts Warne at a disadvantage and unless he in on screen, viewers can’t be sure who’s talking, observed people who have been associated with broadcasting.

“Personally, I had trouble telling him from Michael Slater. Slater has a more educated voice than Warne, but they’ve got the same sort of cadence and the same hard A vowel,” said a leading sports broadcaster.

“I’d put a camera on Warne, and whenever they ask him for a comment I’d let the viewers see him. That way, viewers would start recognising his voice.”

Another criticism is that Warne laughs a lot while commentating, perhaps expecting people not to take him seriously.

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“In many of the things he did, he tried to be funny. I’d be telling him to forget that. ‘Just give us colour, Warney, and if you’ve got a good story to tell then tell it. But don’t try to be funny, because it’s not your bag. You’re not Kerry O’Keeffe,'” the broadcaster said.

“Warne’s biggest asset is his enormous credibility, based on the fact he’s one of the greatest bowlers the world has seen, and this is what he should be capitalising on. When he says what he thinks about Nathan Hauritz’s bowling, we sit up and listen. He has value. He’s got a nice smile and a kind face and he comes across as a nice bloke,” he added.

That seems to be the general perception and his ability to communicate with people is another strong asset. “Warne is a good communicator. He can string words together. His stuff on-camera down on the field with Mark Nicholas is very good. They ask him for an expert opinion, and he gives it. He’s really an interviewee in this situation, and he’s very good at it,” said a sports executive from a rival network.

“As a commentator, though, you’re expected to lead, to call what you see, which is a very different role that Warne’s not yet comfortable in. At the moment, he’s a bit tentative, a bit guarded. That will change with time,” he said.

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