Tags:
Journalism of Courage
STOCKHOLM, NOV 15: German model Claudia Schiffer has been chosen to model underwear in this year8217;s edition of Swedish clothing chain Hennes amp; Mauritz8217;s notoriously revealing holiday advertising campaign.
The company8217;s advertisements had on one year gained so much attention they were deemed quot;a danger to trafficquot; by Norwegian authorities and ordered to be taken down.
In another, critics said they used a model so unusually thin that it promoted eating disorders. And in 1994, the company8217;s display of a minimally clad 16-year-old model prompted charges about the exploitation of children.
Annacarin Bjorne of Hennes amp; Mauritz8217;s public relations department said that this year8217;s campaign would feature only women8217;s lingerie, unlike some previous years which also included men8217;s underwear.
quot;Women are our most important target group. That is why we are pitching only at this market this year,quot; Bjorne said. He adding that pictures were available on the company8217;s website hm.com.
The new advertising campaign will be launched in December in 13 European countries and the United States.
