Journalism of Courage
India8217;s Under-19 World Cup-winning captain Unmukt Chand has joined the list of star cricketers who endorse Pepsi after the soft drink giant roped him in as its brand ambassador today.
Unmukt,who is emerging as one of the most promising cricketers in the country,will now be seen in Pepsi8217;s 8220;Oh Yes Abhi!8221; campaign focusing on youth.
Having led the Under-19 Indian Cricket Team to a World Cup victory last year,he will now be seen in the IPL in April-May.
He will feature in Pepsi8217;s upcoming advertisement which will have a face-off between him and the captain of the India8217;s senior cricket team MS Dhoni along with Virat Kohli and Suresh Raina. The campaign went on air today.
Speaking about the association and the upcoming campaign,Homi Battiwalla,Senior Director Marketing Colas,Juices and Hydration,PepsiCo India,said,8221;We are proud to associate with Unmukt Chand,who truly reflects Pepsi8217;s Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy.8221;
The brand had signed Dhoni and Bollywood8217;s reigning star,Ranbir Kapoor before they became the achievers they are today.
8220;Pepsi is an iconic youth brand that has always celebrated young India8217;s aspirations,dreams and attitudes. As a cricketer and a youngster,I can relate to the Oh Yes Abhi! spirit of the brand,8221; said Unmukt.
8220;I feel privileged to join the extraordinary league of achievers and youth icons that endorse Pepsi,and look forward to a great journey ahead. For me,this is not a regular endorsement deal but my commitment to Indian cricket fans of always trying to take my game to the next level,8221; he added.
