
If there is one thing in Bollywood that is more intolerable than jhatka songs, it is starry earnestness. From organ donation to safe motherhood, Bollywood film stars seem to be sprouting a cause a day. Perhaps it has something to do with the success of Indian beauty queens in international pageants which placed a premium on hypocrisy. Or perhaps Bollywood stars are, as always, borrowing from the West. After all, if a professional nudist like Richard Gere can discover the Dalai Lama, and a sartorial minimalist like Briggite Bardot can speak up for animal rights, why can8217;t Indian movie stars do more than just make-up? Especially when movie-making has become a risky business and politics has become a good early retirement option?
So one has the incongruous situation of movie stars shooting black bucks at the same time as they pledge their organs. Salman Khan, among those who has been charged with killing two black bucks in Jodhpur, was recently seen upholding the cause of organ donation for a corporatehospital in the Capital, following the lead of muscle-man Sunil Shetty. Aishwarya Rai, probably suffering from a hangover of her Miss World days, has famously given her eyes for posterity. Manisha Koirala goes on television every day to tell the world what a fine job the Delhi Government has done for mothers, for 8220;if the woman is all right, so will the country be8221;. At the same time, her sometime co-star and popular role model Shahrukh Khan sees nothing wrong in promoting a whiskey label. Of course, he follows in the footsteps of Shatrughan Sinha, who is now a member of Parliament, for a party which would shrink from the thought of being seen with a bottle. The BJP, in fact, seems to have an unfortunate record of attracting starry offenders 8212; recently-elected Gurdaspur MP Vinod Khanna was paid good money to endorse not just pan masala but also, indirectly, the virtues of gambling.