Mumbai observes 8216;No Honking8217; day

The traffic department, which started the highly successful and widely emulated drive against drunken driving since 2007, has roped in a host of NGOs, automobile associations, as well as schools and colleges to sensitize over 1.5 million motorists about the campaign.

Publicity material like hoardings, banners, posters and stickers have been put up across the city so that motorists abstain from honking on Monday.

Police have also tied up with local FM radio stations to promote the message.