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This is an archive article published on June 19, 2007

Magic, Winger: Tatas’ commute options

This may well be a public transportation option for people struggling to commute in crowded cities and the far-flung rural outback.

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This may well be a public transportation option for people struggling to commute in crowded cities and the far-flung rural outback. With the launch of the Magic and the Winger, both four-wheeler public transportation modes, in Pune on Monday, Tata Motors is clearly looking to change the way people in India travel.

Thus, it may not be the Rs one lakh car alone that Bajaj Auto will need to worry about. While Bajaj Auto’s dominance in the three-wheeler passenger segment could face some challenge from Magic, next door, Force Motors too could be staring at competition from both the Magic and Winger.

Winger is set to take on Tempo Traveller while the Magic will race Force Motors’ three and six-seater Minidors. Ape from the Piaggio Vehicles stable too will be watching how Magic fares. Also feeling the heat will be Maruti vans.

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Magic, a commercial passenger vehicle built on the hugely successful Ace platform and ‘Winger’, derived from French auto major Renault’s Traffic model and positioned as India’s only maxi-van that blends the comfort of a car with the spaciousness of a bus, will be now available in Maharashtra and Gujarat and then be rolled out nationally in six months.

Magic is priced at Rs 2.6 lakh (ex-showroom Pune) and claims a mileage of 20 to 22 kms per litre and can seat 4-7 passengers. The Winger Range starts at Rs 4.70 lakh.

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