LG gets 4 consumer awards

In the aviation sector, both Air-India and Indian emerged as the top choice for consumers in the category of domestic and international airlines.

While Maruti 800 took the award for most preferred brand in the car category, Hero Honda Splendor took top honours in the two-wheeler category.

In telecom sector, BSNL was voted the best brand in the landline service provider category; and Airtel was voted the best cellular service. Nokia was the first choice in the mobile handsets category.

Other brands to get the vote of Awaaz viewers included Pepsi soft drinks, Nescafe coffee, Cafe Coffee Day fast food outlet, Globus large lifestyle stores, among others.

Awaaz Consumer Vote 2006 is a nation-wide research spanning 21 widespread locations and 39 product and service categories.

The 21 locations represented the heterogeneous nature of India in terms of geography zones and population size town classes: metros, mini-metros and Class I towns.

Sarang Panchal, Executive Director, AC Nielsen ORG-MARG said: 8216;8216;The systematic and rigorous manner in which the research for the Awaaz Consumer Vote was conducted has led to a very unbiased and fair evaluation of results and insights of what really drives consumer preference.8217;8217;