Indians face fresh row over ambush marketing

In the midst of the World Cup campaign, Indian cricketers faced a fresh row over ambush marketing after the ICC reportedly ‘interrupted...

In the midst of the World Cup campaign, Indian cricketers faced a fresh row over ambush marketing after the ICC reportedly ‘interrupted’ the team’s preparations to warn them of severe action arising out of continued advertisements by their personal sponsors during the World Cup.

The lawyers of the ICC Development International (IDI), the commercial arm of the ICC, have delivered letters to the Indian team management in South Africa to bring to their notice the conflicting advertisement campaigns of Samsung India Electronis Limited in India. Samsung is a rival of LG Electronics, an official sponsor of the event.

“It is extremely regrettable that IDI has been compelled to interrupt the Indian players and management during the tournament to address this problem,” Malcolm Speed, the chief executive of the ICC, said in a statement.

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“This (Samsung’s advertisements) is a premeditated campaign designed to infringe and devalue the rights secured by IDI’s commercial partners. It cannot and will not be tolerated,” Speed was quoted as saying.

The ICC and the Board of Control for Cricket in India (BCCI) fought a bitter battle over conflicting sponsorship and players’ image rights in the lead up to the World Cup.

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