Corporations law changed to protect Bradman8217;s name

Lawyers for the former Australian skipper and the Bradman Foundation, which runs the Bradman Museum, have alleged in the Federal Court that the companies used his name to mislead the public into believing they were associated with the former cricketer or his charity foundation.

A statement of claim said the use of his name breached the Braadman Foundation8217;s registered 8220;Bradman8221; trademarks.

Howard said he did not want to Express an opinion on the merits of the case, and that the changes would not affect any existing company using the name.

But the government was concerned that publicity surrounding the case could lead to more companies trying to use the name, Howard said.

8220;An association with Sir Donald is undoubtedly a valuable asset for any company,8221; Howard said in a statement.

8220;Most Australians would agree it is appropriate that Sir Donald should be able to decide who should have the right to associate themselves of their products with him.

8220;Unfortunately, however, Sir Donald8217;s name is vulnerable to exploitation by individuals and companies with no connection to him.8221;

Bradman retired from cricket in 1948 after scoring 6,996 runs at an average of 99.94, making him the most successful batsman in the sport8217;s history.

Bradman, who Howard once described as a living treasure, has become increasingly reclusive since retiring.

The court proceedings followed demands from Bradman8217;s lawyers that an Adelaide restaurateur scrap plans to rename a cafe in his honour because he didn8217;t want his name associated with the sale of alcohol.