Body confidence is deeply personal, but societal norms and cultural expectations often shape how individuals feel in their skin. Actor Sonakshi Sinha recently admitted that she avoids wearing swimwear in India due to body consciousness. In an interview with Hauterrfly when asked if she ever felt conscious about her body in swimwear, she shared, "Hamesha hua (Always happened). Especially while growing up. I don’t swim in Bombay. I don't swim in this country. Because I don’t know kaun kaha se leke photo kheech lega meri (who knows where someone might take my photo from?) and I don’t want that to be splashed all over the internet," highlighting the pressure many individuals face when it comes to body image and public scrutiny. She added, “So yeah, I don’t swim… I swim when I travel. I dive.” For many, the thought of wearing swimwear in public brings anxiety, not just due to personal insecurities but also because of societal judgement. The fear of being scrutinised can take away the joy of simple activities like swimming or enjoying a beach day. But, how does cultural perception influence body confidence, and why do some people feel more self-conscious in certain environments? Psychologist Anjali Gursahaney tells indianexpress.com, “Cultural norms play a significant role in shaping body confidence. In societies where idealised body standards are heavily promoted - through media, Bollywood, or even social expectations - individuals may feel pressured to conform. The level of acceptance for different body types varies across cultures, and in places where body scrutiny is high, people may feel more self-conscious. For instance, in India, traditional modesty norms and societal commentary on weight and appearance can amplify insecurities, making individuals hesitant to wear certain clothing like swimwear in public.” View this post on Instagram A post shared by HAUTERRFLY | A Fork Media Group Co. (@hauterrfly) Strategies to overcome body image concerns, especially in public spaces Gursahaney suggests the following strategies to help one feel more confident in their own skin: Cognitive Reframing: Challenge negative self-talk and recognize that all bodies are valid and worthy. Exposure Therapy: Gradually increasing comfort by wearing swimwear in private or safe environments before stepping into public spaces. Mindfulness and Self-Compassion: Focusing on what your body allows you to do (swimming, movement, joy) rather than how it looks. Surrounding Yourself with Positive Influences: Following body-positive influencers, engaging in supportive communities, and avoiding toxic media. Dressing for Comfort: Finding swimwear styles that make you feel confident rather than conforming to societal expectations. How can society shift towards a more body-positive mindset? According to Gursahaney, diverse representation in media, including more realistic portrayals of all body types in films, advertisements, and fashion campaigns, can help normalise different shapes and sizes. Challenging body-shaming norms through open conversations about body image and calling out unrealistic beauty standards can create awareness and drive change. “Encouraging individual expression by shifting the focus from body judgment to celebrating personal style and confidence can further reduce stigma. Additionally, educational initiatives in schools and workplaces that integrate discussions on body positivity, self-esteem, and media literacy can help counteract societal pressures and promote a healthier perspective on body image,” notes the expert.
