Ice cream and potato chips as addictive as cocaine, says study. 5 ways to kick the habit

Dr Ranga Santhosh Kumar, general physician and diabetologist, Yashoda Hospitals, explained why this happens. “The combination of refined carbohydrates and fats often found in UPFs seems to have a supra-additive effect on brain reward systems, above either macronutrient alone, which may increase the addictive potential of these foods.”

Naturally sourced foods tend to have more carbohydrates or more fats, but not high levels of both, whereas UPFs have disproportionately higher levels of both. This is why you won’t get addicted to homemade potato chips, however, packaged ones are a whole other ball game.

Another reason why people find them addictive is that they trigger the release of dopamine, a neurotransmitter associated with pleasure and reward, in the brain, explained Dr Somnath Gupta, another physician and diabetologist at the hospital.

However, it’s important to note that food addiction is not universally accepted as a medical diagnosis, and more research is needed to understand the mechanisms fully.

Overcoming an inclination for ultra-processed foods can be challenging but is achievable. Here are some strategies to help kick the addiction.

1. 01

   Awareness

   Recognise your triggers and the times you're most prone to consume these foods. Understanding your habits is a crucial first step.

2. 02

   Gradual reduction

   Rather than quitting, gradually reduce your intake of such foods.

3. 03

   Healthy substitutions

   Replace ice cream and chips with whole, unprocessed foods like fruits, vegetables, nuts, and yogurt.

4. 04

   Portion control

   Consume these foods in moderation to reduce the likelihood of overindulging.

5. 05

   Seek support

   Consider talking to a healthcare professional or nutritionist for guidance and support.

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