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This is an archive article published on April 3, 2017

Patari Tabeer: A boon for voices lost without support

Patari Tabeer brings unsung and unheard voices from the margins to international fame.

patari, patari tabeer, patari tabeer songs, patari news, patari tabeer album, sibbi, abid brohi, the sibbi song, pakistan patari, pakistan culture Abid Brohi, Nazar Gill and Jahangir. (Patari)

Abid Brohi frequently found himself humming and rapping in public in his small town of Sibi. Many people heard him, promised him a future but he remained an errand boy at a small shop in his hometown, keeping his tunes to himself. Brohi, however, became a real Pandora’s box for Patari (Pakistan’s version of Saavn) as they discovered his talents and brought them to the recording studio. Brohi became the poster boy for Patari Tabeer. Hear him once and you may end up humming his tune long after. The 21-year-old can not only rap perfectly – he is self-taught – he can also beat-box and imitate certain instruments to near-perfection.

Logging in to Patari in 2015 was simply just an excuse to access music from across the border, all in one place. The Pakistani music streaming site has come a long way since then. Within two years after the launch, they have managed to give a platform to new artistes who may have found their voice suppressed due to the YouTube ban. However, interest in Patari has not waned even after the ban was lifted in January 2016. In fact, Patari has added to the culture of music in the country by launching voices from various parts of Pakistan. While their previous launches were of musicians or bands with some following or artists with access to opportunities, their newest venture Patari Tabeer does things differently.

For Tabeer, they found voices that remain lost in small towns and crowded gullies, and launched them like superstars. Brohi, with his ‘Sibbi’ song, was one of their first prodigies.

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Documentary film-maker Raza Shah spotted the young boy as he showed Shah around at the Sibbi mela. Shah recorded Brohi and his songs, which eventually reached the band Somewhatsuper and Patari. After a few mechanisations, Brohi was in the studio, recording his first song.

“When I spoke to Abid the day after the song was released, he told me he was crying tears of happiness, and kept thanking us profusely,” says Ahmer Naqvi, content director, Patari.

patari, patari tabeer, patari tabeer songs, patari news, patari tabeer album, sibbi, abid brohi, the sibbi song, pakistan patari, pakistan culture Abid Brohi recording ‘The Sibbi Song’. (Patari)

For Brohi, this was the answer to all those had mocked and ridiculed his dreams, reminding him he would never be able to achieve them. In his heart, Brohi knew he was on the right path. Even then, this has been a dream for him.

“This was the response that Nazar had too, who said that he always knew we wouldn’t let him down,” Naqvi says, “But had never imagined that this would be the response that he would get.”

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Rawalpindi’s Nazar Gill, a 30-year old factory worker, comes with a brilliant mix of Jugni, an old classic completely reinvented with his unique voice. The youngest in the mix is 12-year old Jahangir. He looks much older for his age and comes with a voice that is matured beyond his years. Jahangir serves tea in an office in Rohri in interior Sindh. The people in his office recorded a video of him singing and it instantly went viral; but Jahangir was to have more than 15 minutes of fame as Patari found him and trained him to produce the magical ‘Chhita Chola’.

Patari also brought folk singers of Sindh together. This group of four included a Hindu shrine singer, a music teacher and his student and the last performer of a 5000-year old instrument.

Interestingly, songs from the margins also became songs of protest. The launch of Lyari Underground with Patari Tabeer was not just important for music but also for Lyari, a town near Karachi rife with gang wars tension. The music is one way to bring an alternate musical history of the town itself. Similarly, their final find Malala Gul didn’t stop singing during times of war and unrest. Patari gave her the opportunity to record a song in the studio.

patari, patari tabeer, patari tabeer songs, patari news, patari tabeer album, sibbi, abid brohi, the sibbi song, pakistan patari, pakistan culture The Lyari Underground Rappers bonding with Abid Brohi. (Facebook.com/LyariUnderground)

Picking up talent from the lower classes, however, always brings with it the huge class divide where one is the benefactor and one is the benevolent provider. The thin line between helping someone and patronising them can then be a very dangerous one. Few months ago, a “chaiwalla” from Pakistan became the fetish of camera lenses. His looks aside, it was important to understand his identity: not many knew him by name and “chaiwallah” became his dominant identity, implying the idea that no one from his class could possibly possess the kind of features he does.

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Brohi, too, ran the risk of doing the same ‘fetishising’ and was a conundrum that the makers were fully aware of.

“There is no doubt that the exoticism and fetishism of their poverty plays a part. What separated us from the ‘chaiwalla’ was that our artists had us directly managing their exposure, and moreover got into it anticipating the reaction rather than being taken by surprise,” says Ahmer Naqvi, adding that he would want to maintain the quality of the songs of these singers.

“If we abandon them they won’t be able to access the opportunities they deserve. Also if they say yes to every offer then it would become open to both exploitation as well as low quality output. We don’t want to end it right now but rather give them a sustainable career,” he says.

The makers want each of them to produce at least one more single and appear in live performances. Brohi has even starred in an advertisement.

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Even with all the achievements in its patari, the founders believe they are still taking first steps.

“We always believed in the potential of Pakistani music but Tabeer really realised what we had imagined we could make it to be,” Naqvi says. “However we don’t want to rest on our laurels but rather see this as the first of many steps.”


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