Diwali 2024: Who is Lord Kubera? What are the specific rituals associated with him?

Alongside Lakshmi, the goddess of wealth, Kubera, the lord of wealth, holds a significant place in Diwali celebrations. (Source: Freepik)

How Kubera influences financial practices

According to Kubera, “wealth should be carefully managed, ethically distributed, and used to uplift society,” said Dr Singh. In today’s world where financial management and ethical investments are becoming essential aspects of personal and corporate finance, such an approach will have a deep impact.

In practical terms, Dr Singh said that Kubera’s lessons can guide personal finance practices such as savings, charitable giving, and long-term planning. “His focus on wealth as a means to achieve societal good resonates with modern ideas of corporate social responsibility and sustainable investments. The idea is to treat wealth not as an end in itself but as a tool for positive impact,” he said.

Specific Diwali rituals dedicated to Kubera

Dr Singh said, “In the Lakshmi-Kubera pooja, offerings like gold coins, grains, and rich foods are presented to both deities, symbolising abundance and the importance of maintaining balance in wealth.”

“People also often recite Kubera mantras during Diwali to seek blessings for financial wisdom and prosperity without falling into the traps of greed or material excess,” he said.

By performing these rituals, devotees reaffirm their commitment to responsible wealth stewardship, avoiding the pitfalls of wasteful spending or unethical accumulation.