The history of bindi and why it remains a powerful symbol of identity and tradition for Indian women

Historically, the traditional bindi was created using vermillion powder, also known as ‘sindoor,’ which holds its sacred significance in Hindu culture. The red colour symbolised honour, love, and prosperity, while also serving as a marker of married women in many communities.

Evolution through the ages

As centuries passed, the bindi evolved beyond its religious origins to become a powerful marker of cultural identity and social status. Different regions of South Asia developed their own distinct styles and customs surrounding the bindi. The size, shape, and colour of the bindi often indicated a woman’s marital status, regional identity, and even social position. “Its roots are not solely tied to marriage. This mark of spiritual, cultural, and social observance transcends marital status. Even in ancient texts and sculptures, goddesses and unmarried women are depicted adorned with bindis, emphasising its broader cultural footprint,” according to The Extra Touch. 

 

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By the mid-20th century, the bindi began to undergo a significant transformation. The introduction of self-adhesive bindis in various colours, shapes, and designs revolutionised its use, making it more accessible and versatile. According to Homegrown, “In 1986, after years of dealing with sticky gum or perspiration that would ruin a perfect circle came Shilpa Bindis; the first brand in India to introduce easy-to-use stick-on bindis punched from imported maroon felt, with glue that didn’t stain skin!” 

This innovation helped bridge the gap between tradition and modern fashion, allowing the bindi to maintain its cultural relevance while adapting to contemporary aesthetics.

Contemporary significance and global impact

Today, the bindi serves multiple roles in modern society. For many South Asian women, it remains a powerful symbol of cultural identity and traditional values. In the diaspora community, wearing a bindi often represents a conscious choice to maintain connections with their heritage while navigating life in different cultural contexts.

The bindi has also influenced global fashion and popular culture, though this has sometimes led to discussions about cultural appropriation versus appreciation. When worn by non-South Asians, particularly celebrities, it has sparked important conversations about the respectful adoption of cultural symbols and the need to acknowledge their deep historical and spiritual significance.

Symbol of empowerment and identity

In contemporary times, the bindi has emerged as a symbol of female empowerment and cultural pride. Many South Asian women wear it as a statement of their identity, challenging stereotypes and celebrating their heritage. Young generations are reimagining the bindi, incorporating it into modern fashion while respecting its traditional significance.

While its style and application may have evolved, its fundamental role as a marker of identity and tradition remains unchanged. For millions worldwide, the bindi continues to serve as a beautiful bridge between ancient traditions and modern expressions of cultural identity.