The Fast-Moving Consumer Goods (FMCG) sector has observed a sharp rise in demand for fresh talent reaching 32 per cent in the second half of 2024, up from 27 per cent in the first half of the year, reports TeamLease EdTech Career Outlook Report which recorded data between July-December 2024.
FMCG companies are prioritising freshers with skills in market insights, retail distribution, and regional consumer understanding as they expand into untapped areas.
Food engineer roles are projected to have a hiring intent of 41% in Bengaluru, while Logistics Coordinators show a hiring intent of 39% in Delhi.
Additionally, the demand for Supply and Distribution Chain positions in Hyderabad is 37%, and Brand Management Trainees have a hiring intent of 34% in Bangalore.
Key product segments like dairy, RTE (Ready-to-Eat) foods, frozen meat, and snacks are creating job roles in supply chain and market research.
To effectively tap the job market, freshers can pursue key certifications, namely certified professional in supply management (CPSM), certified logistics associate (CLA), brand management, digital marketing, logistics and supply chain management (CPSM), etc, read the press release.
Each role demands a blend of technical knowledge in supply chain, inventory, and logistics management, along with adaptability and strong communication skills to navigate diverse regional markets.
This increase is propelled by a deeper market penetration into rural and semi-urban markets on the back of rapid growth of India’s food processing industry, projected to double from $263 billion in 2019-20 to $535 billion by 2025-26, with a CAGR of 12.6 per cent.
This sectoral hiring trend reflects FMCG’s role as a significant employment driver in India, with continued growth anticipated in fresh talent demand across key cities and expanding regional markets, as mentioned in the press release.
The survey covers 526 small, medium, and large companies across 18 industries across India. The coverage is spread across 14 geographical areas [metros, tier-1, & tier-2], reflecting the hiring sentiment.