Intel to launch 4th generation core processor in India with focus on battery

Sandeep Aurora,Director (Marketing and Market Development) Intel South Asia said here todeay that “The fourth generation core processor will be launched in the middle of the year”. He said that the new processor will enable running of applications like facial or gesture recognition on the computers. Also it will also consume less power and compute more.

Aurora who was here today to spread awareness about computers in every household told news persons that “Intel has over 1000 intel technology providers across northern states including Punjab and Haryana and will help in reaching out to consumers with the PC relevance message”. He said that Intel will continue to focus on India’s PC,smartphone and tablet markets which are growing at a rapid pace. “Growth in PC segment will continue to be in India for next 5-7 years because of less penetration. Smartphone and tablet categories will also grow here,” he said.

On spreading awareness about PC,Aurora said in line with the government of India’s IT policy to make at least one person in every household digitally literate,Intel India is rolling out a 360 degree campaign to target the first time buyers in the country. The campaign will focus on both PC and tablets as devices that people can use to improve/transform their lives,he added. Aurora said Intel is now working with original equipment manufacturers (OEMs) to bring a wide range of affordable and premium Intel powered Tablets to cater to the changing consumer preferences,some of whom are first time buyers.

He informed that six children from Punjab and Haryana have won the Intel Science and Engine3ring Fair. Intel has recently won the “Shiksha Ratan” award for innovation in teaching and learning methodologies at the Pun jab State Edsucation Summit in February 2013. Under its Intel Technology Provider Programme,Intel has over 1000 Intel technology providers across northern India including Punjab and Haryana who help in reaching out to consumers with the PC relevance message,he informed.