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BTS 2025 world tour plans: HYBE CEO reveals why comeback can’t be rushed despite financial hit

BTS will reunite by July 2025, but their full-group comeback will take time. HYBE CEO Lee Jae Sang explained why, highlighting major industry challenges.

HYBE CEO Lee Jae Sang discusses BTS’s comeback timeline (Pic- Bihit musci)

All BTS members, including RM, Jin, Suga, J-Hope, Taehyung, Jimin, and Jungkook, will reunite by the end of July 2025 after completing their military service. Jungkook and Jimin will be the last to be discharged, on July 11. While two members have already returned and resumed their solo music activities, fans are eagerly awaiting an official announcement about the full OT7 comeback and world tour plans. However, according to HYBE’s CEO Lee Jae Sang, the group’s comeback will still take time even after they reunite, and he explained the reasons why.

BTS 2025 reunion and comeback plans

Before leaving for their mandatory military service, each BTS member announced their solo careers, with some even embarking upon world tours. While J-Hope is currently in the middle of his tour, rumours are rife that Jungkook might announce his own once he returns. Now, according to Yonhap, HYBE’s CEO, Lee Jae Sang, addressed the group’s future during the company’s annual general shareholders’ meeting on March 31 in Seoul. He shared that while the agency is currently working with various songwriters and collaborators to plan their comeback, all seven members will still need time to map out their return on their own terms. “BTS members are scheduled to complete their military service by the end of the first half of this year, and they will need time to prepare and work on their comeback activities afterward. But the artists themselves also need time for careful consideration and preparation,” he said in a statement.

Also read: BTS’ Jungkook makes largest donation to South Korea’s wildfire relief: ‘I hope victims and firefighters will return to their everyday lives soon’

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Lee explained that a normal K-pop comeback after a long break involves several steps, including creating new music, releasing an album, and then heading out on tour. However, BTS isn’t just any group, as a global sensation, their return requires much more planning. “Since BTS has already risen to the level of a global top artist, we are continuously discussing their vision and future plans. It is important to carefully determine and align the direction moving forward.”

BTS’ absence takes a toll on HYBE’s finances

At the same shareholder meeting, Lee Jae Sang revealed that the absence of the Dynamite singers has impacted the company’s finances, along with factors like new group debuts and investments in business ventures. “Last year, HYBE artists held a total of 172 concerts, and concert revenue saw a significant increase compared to the previous year,” Lee said during the meeting. However, “the absence of BTS, changes in revenue distribution among artists due to the debut of new groups, and investments in new business ventures all contributed to a decline in operating profit.”

Also read: BTS’ Jungko ok becomes victim of identity theft, targeted in HYBE stock scam worth $5.6 million

Amid the challenges, the company said it is betting on its global fan platform, Weverse, and its gaming sector to drive financial recovery. According to Lee, the company will focus on both expanding its reach and increasing profitability in 2025. Beyond BTS, HYBE is actively working on expanding its multi-label system in different global markets. Lee revealed that in Japan, HYBE’s business operations generated revenue between ₩600 billion and ₩700 billion KRW (approximately ₹4,340 crore INR), making it the third-largest company in the industry there. They are reportedly also launching a new audition program in Japan, which will lead to the debut of another group in the country.

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