Thaman addresses lukewarm reception to music of Ram Charan’s Game Changer: ‘None of the songs had…’

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Despite all this, the songs of Game Changer didn’t achieve the virality of S Thaman’s other numbers from films like Ala Vaikunthapurramulo and Guntur Kaaram. Accepting the fact that there was a dip in the numbers, Thaman pointed out that there was an important reason to it. “None of the songs had a hook step that could be recreated. You see, getting a 25 million view count or a 50 million view count is easy for composers of a particular stature. After that, reels come into play, and that is where Game Changer failed,” said Thaman, who shared how songs like “Butta Bomma” and “Tum Tum” became popular thanks to many making dance reels.

Thaman also opened up about how he does the leg work required to understand what works with the audience of today. “I have a rather young team, and I bounce my music off them. In fact, despite being a teetotaler, I go to pubs at times to listen to the kind of music that engages the young crowd. At times, I play my songs to my son, who is also quite the discerning audience.”

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S Thaman, who recently delivered a blockbuster album with Nandamuri Balakrishna‘s Daaku Maharaaj, is also composing for top-tier projects like Pawan Kalyan’s OG, Prabhas’ Raja Saab, Balayya’s Akhanda 2, and the Atharvaa-starrer, Idhayam Murali, which also marks the composer’s return to his acting career.