Allu Arjun is one of those rare stars who exudes a consistently upbeat aura, regardless of significant life occurrences. Currently, the Telugu actor has an even greater cause for joy, having recently won his first National Film Award for his performance in the movie Pushpa: The Rise, marking a historic moment as he became the first Telugu performer to secure the National Film Award for Best Actor. Adding to his list of significant accomplishments, the actor recently partnered with the photo and video-sharing social media platform, Instagram, and created an exclusive video, a move that establishes Arjun as the first Indian actor to do so. In the video, he provides a glimpse into his home and the filming locations of Pushpa 2: The Rule. The video commences with Allu Arjun stepping into his residence in Hyderabad. Swiftly, the video transitions to a close-up of his iconic "AA" signature, followed by a display of his numerous awards. “Hi Instagram, namaste. Welcome to Hyderabad, India. Today I am going to take you to the sets of Pushpa 2: The Rule. Before that, I'd like to take you home, where I start my chill morning.” Expressing his commitment to waking up in the most natural manner possible, the actor guides us on a stroll through his garden. After completing his morning rituals and enjoying a cup of coffee, he sets off for Ramoji Film City, one of the largest film studio complexes in the world, for work. "Almost every day at 1 pm, I make a call back home," Arjun mentions while dialling his phone to connect with his family. The video then depicts Arjun engaging in an endearing conversation with his two children, with him affectionately noting, "They are the centre of my universe." View this post on Instagram A post shared by Instagram (@instagram) Upon his entry into Ramoji Film City, Allu Arjun remarks, "Fans in India are very different from the rest of the world. You have to see it. I can't explain." This sentiment is exemplified as scores of his fans can be seen enthusiastically waving at his car as it enters the set. "It's their love that makes me push my boundaries and I want to make them really proud." He exchanges greetings with them from the sunroof of his car for a brief moment and then proceeds to his vanity van to prepare for the shoot. The video proceeds with Arjun's involvement in selecting the costumes for his role as a woodcutter in the movie. While picking up an axe for the shoot, he comments, "Slay it in style." The video then shifts focus to Bandreddi Sukumar, the director of the Pushpa series, entering the set and warmly addressing Arjun with a friendly "Hello, darling!" Arjun shares his long-standing collaboration with Sukumar, stating, "We have been working together for the last 20 years," recalling their collaborations on blockbusters like Arya and Arya 2. He further mentions, "Pushpa marks my 20th film, and it's undoubtedly my biggest project yet." The video also captures Arjun's makeup session, with special attention given to the scar he got in the first part of the film. He humorously points to it, saying, "The Scarface," and chuckles, adding, "My family’s been in the film industry for three decades. I am from a film family, so that was on a light note." Sukumar adds, "It's been quite a while since Arya and Arya 2. So, shooting in this atmosphere of camaraderie, this positive environment, I truly enjoyed it, especially because Arjun was my first hero." Sukumar made his debut as a director with the 2004 film Arya. View this post on Instagram A post shared by Allu Arjun (@alluarjunonline) Allu Arjun emphasises that it's the never-give-up attitude of his character Pushpa Raj that resonates with him the most. He asserts, "There's always a fragment of me in the character. If someone else were to play Pushpa, their interpretation would differ." The video concludes by offering glimpses of the film's shooting. Starring Fahadh Faasil and Rashmika Mandanna in key roles, alongside Arjun, Pushpa 2: The Rule will hit screens this year.
