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This is an archive article published on February 23, 2023

With more followers than Sara Ali Khan, Jannat Zubair believes actors should be hired for their talent and not social media presence

Jannat Zubair said that she is proud to be an influencer but believes that one's social media presence should not be a factor while hiring an actor.

jannat zubairJannat Zubair has more than 45 million followers on Instagram. (Photo: Jannat Zubair/Instagram)
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With more followers than Sara Ali Khan, Jannat Zubair believes actors should be hired for their talent and not social media presence
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Jannat Zubair started her career as a child actor but in the last few years, she has largely been known as a social media influencer. With over 45 million followers on Instagram, Jannat believes that an actor’s social media following should not be a parameter for directors or producers in hiring them. For context, film actor Sara Ali Khan has around 41 million followers, while Janhvi Kapoor has just over 21 million followers.

Jannat mentioned that the makers can hire a PR firm to promote their project, but for an actor, they should hire a person for their talent and not their digital presence. “Those who have been told ‘Why should we hire you? Your digital presence is not strong’, it’s the makers’ fault. You are hiring an actor. It’s a different story that when you hire someone with a strong social media following, it helps with your promotions. I don’t think it’s fair for a good actor just because they don’t have enough numbers,” she told Siddharth Kannan.

“What about the fact that the person is talented? That they have been working and that is what you want for your project. You want an actor, you don’t want somebody to publicise and promote it. You can do that (promotions) by paying people. You can do PR,” she said. Jannat added that there are a lot of popular actors in Bollywood who don’t have any social media presence but they are still hired because of their acting talent.

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Previously, Janhvi Kapoor said that one’s social media following, no matter how big it is, does not guarantee success for their project. “I think actors today, if they have a social media presence, they are an actor and an influencer. I think being an influencer might make your stardom a little more accessible and so maybe it makes you feel like it’s diminishing but I don’t think you’re stardom, your Instagram following is a testament to your stardom at all. That’s all completely different things,” she told Film Companion.

Jannat shared proudly that as an influencer, her job is to influence people and that’s a “big power.” “It is a very powerful thing. I don’t think people should be ashamed of it,” she said.

Jannat has been promoting her recently released song Babu Shona Mona. Her first song was launched on her YouTube channel that has over 3.5 million subscribers.

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