Vetrimaaran: ‘More than Oscar, making others accept our local mainstream films is real development’

He added, “Earlier, there was a generic approach in films like if there’s a wedding, it was very generic so it can be relatable to all kinds of audience. However, now, these filmmakers are making films for their audience, about their culture, and in their style. That’s why it becomes a hit universally. We should tell our stories, but emotions become universal. Earlier, we tried to tell larger stories and universal themes, which we failed in a way. In these recent years, that’s the change that has come out.”

“More than getting an Oscar, I think taking our mainstream films that are made for our people… taking those films and making it a success across the world is the real development and evolution. South Indian films have created an impact in terms of revenue generation because we are telling our stories, for our people, with our people. Other industries are not able to do that because they are trying to cater to everybody,” he said.