Happy New Year to premiere in Dubai on October 22

Vishal Dadlani, Bhushan Kumar, Irshad Kamil, Sunidhi Chauhan, Vivaan Shah, Boman Irani, Shah Rukh Khan, Deepika Padukone, Shekhar Ravjiani, Abhishek Bachchan, Farah Khan, Neeti Mohan and Sonu Sood

By Priyanka Bhadani

Keeping in mind the larger than life image that Shah Rukh Khan has, the promotions planned around his film has to be huge. Thus, when the music of Happy New Year was launched, the team made sure to make it a grand affair by live streaming the event, that included live performances by singers Neeti Mohan, Sukhwinder Singh, Dr. Zeuss among others on digital platforms like YouTube.
Khan says that the event was to celebrate the two years that the team had spent together while working on the film. “The film is now going from our hands and how it will do is in the hands of Allah miya and the audience. But we wanted to celebrate our togetherness of two years,” remarked Khan at the music launch. A teaser video of Deepika Padukone’s item number, Lovely, was also revealed at the film, with crowds cheering ‘Mohini’ as part of the clip.
In fact, going forward, the team will be entertaining fans across the nation, besides the international tour, Slam! The Tour sponsored by Zee TV. “We will be traveling to different cities in India and performing for the public,” stated Khan and added, “for you it may be marketing, but for us it is all about entertaining our audiences,” he said.
In the meanwhile, the team is getting ready for Slam! The Tour that begins on September 19 in Houston and ends on Sep 28 in San Jose. The film will also have an international premiere in Dubai on October 22.