Vidya’s Secret

Actor Vidya Balan’s hit number,Ooh La La,from her just-released film,The Dirty Picture,has created a big buzz even in global fashion. Last week,the song was played in the background for the promo of a ramp show by lingerie brand Victoria’s Secret,which is being aired on a television fashion channel. It’s everyone’s guess if the number also played during the actual show,which will be telecast later this month.

Despite the absence of any confirmation or rebuttal by Victoria’s Secret,bloggers and writers have been uploading a variety of posts including the mention of The Dirty Picture song. They also tout Balan as an ambassador for a new collection by the American lingerie brand. It is a classic example of Chinese whispers,but says a lot for the popularity of the song. Interestingly,Victoria’s Secret has a perfume called “Ooh La La”,which was launched in 2009. Who knows an Ooh La La lingerie collection may be next in line. Balan has certainly painted the grapevine red with her Silk Act.