Tyra takes up fashion project

Banks will create a website and apps on fashion and beauty.

Former supermodel and talk-show host Tyra Banks is all set to create a fashion and beauty website to help fans look their best.

The 36-year-old beauty’s company,Bankable,is partnering with Los Angeles-based Demand Media on ventures that will include creating an Internet site,producing online video segments and developing a series of apps for smartphones,reported New York Post.

In a statement,Banks said she’s looking to create “an engine that would provide my audience with inspirational and instructional content to help them look and feel their best.”

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Since her modelling days,Banks has aspired to build a media empire in the mold of Oprah Winfrey and Martha Stewart – publishing books and hosting a talk show,in addition to the popular America’s Next Top Model series.

Banks recently quit her five-year-old talk show to pursue the online venture.

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