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This is an archive article published on August 4, 2010

Kesha turns watch designer

Pop sensation Kesha who recently became the new face of Casio watches,will now launch her own range of timepieces.

Pop sensation Kesha who recently became the new face of Casio watches,will now launch her own range of timepieces.

The ‘Tik Tok’ hitmaker will design two watches in Casio’s ‘Baby G’ range and the the first one will hit stores next summer,reported Daily Mail online.

The 23-year-old is getting paid a reported USD 3 million by the Japanese manufacturers for the endorsement deal.

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Kesha who has described her style as ‘garbage-chic’ wore a series of eye-popping outfits while performing during the launch of the watches in Manhattan.

Covered in glitter and with a blue star painted over her right eye,the popstar sported fishnets,gold hot pants and a large sized Van Halen tour vest.

While Kesha is the new face of Casio’s ‘Baby-G’ women’s watches,actor Bryan Greenberg will represent the label’s new men’s line,’Edifice Black Label’.

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