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This is an archive article published on May 27, 2014

Gisele Bündchen named new face of Chanel No 5

Gisele Bundchen's campaign for the fragrance will be directed by Baz Luhrmann, who shot Nicole Kidman's ad in 2004.

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Gisele Bundchen has been associated with Chanel since early 2013. (Source: AP) Gisele Bundchen has been associated with Chanel since early 2013. (Source: AP)

Gisele Bündchen has been named the new face of famous fragrance Chanel No 5.

The Brazilian supermodel’s campaign for the fragrance will be directed by Baz Luhrmann, who shot Nicole Kidman’s ad in 2004. Bündchen follows in the footsteps of Chanel’s celebrity faces Brad Pitt, Audrey Tautou and Vanessa Paradis.

She has been associated with the brand since early 2013. According to the fashion house, the 33-year-old star was chosen for her “natural beauty and modern femininity”, reported WWD.

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