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This is an archive article published on December 13, 2010

Disney gears up for release of ‘Tron: Legacy’

Come December 17,fans can watch 'Tron: Legacy”' a 3D high-tech adventure set in a digital world.

Come December 17,fans can watch ‘Tron: Legacy”’ a 3D high-tech adventure set in a digital world that is unlike anything ever captured on the big screen.

Tron: Legacy will bring alive a visually stunning world created by Joseph Kosinski and scored by Grammy® Award–winning electronic music duo Daft Punk.

Mahesh Samat,managing director,The Walt Disney Company India said,“TRON: Legacy is a great example of how Disney can offer unique and immersive experiences of its story and characters across multiple platforms. We can’t wait for kids and families to enjoy this incredible film,as it hits Indian screens this week.”

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The multi-layered offering will go beyond cinema,with mobile and online games,merchandise and special offers. “TRON: Legacy” will be the only movie ever in India to be supported with a comprehensive gaming catalogue comprising a suite of six games across all digital platforms.

In addition,Pepsodent,Nokia and Happydent will further magnify the TRON phenomenon through some exciting offers. Pepsodent has launched over 14 lakh special 150g packs of 2in1 Germicheck toothpaste with a unique miniature race-able rip-cord Tron Lightcycle. Happydent has introduced a first-of-its-kind digital promotion where fans can play a special “Tron: Legacy” game online to win a Bajaj Pulsar 220cc bike,iPods and PSPs.

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