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This is an archive article published on November 10, 2011

A Posse of Elevens

11.11.11 will come again after a hundred years. Reason enough to save the date.

If there’s a date to love (apart from Valentine’s Day),it’s here. 11/11/11,which references the Roman goddess of love and beauty,Venus,has sent millions across the globe making big plans for Friday. Nobody wants to let this day slip by without a special treat. “All the digits of the date add up to the number six,which stands for the planet Venus; this makes the day auspicious for marriage and relationships,” says Sandhya Singh,a Delhi-based numerologist and tarot card reader.

Young couples are,of course,taking this day very seriously. Ask Manav Sharma,the owner of Ignis in Connaught Place,who wasn’t planning to do anything special around 11/11/11. “Then,an

onslaught of enquiries started,” he says. It literally forced him to introduce a special menu for this day. “I even got a call from a gentleman who wants to propose to his girlfriend on this date. Apart from that,many couples have made dinner reservations,” he says,adding,“We’ve got a Valentine’s Day kind of situation here.” At another hang-out hub,Khan Market,the restaurant Blanco has a specially designed menu of 11 drinks. “We also have extended Happy Hours,in which we have a one-plus-one offer on all drinks between 11 am and 11 pm,” says Sudha Kukreja,owner of Blanco.

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Other loves are also being celebrated. Rebellious rock-stud Ranbir Kapoor’s latest film ‘Rockstar’ will open on this day,to make the most of the date-month-year combination. Another filmmaker,Vikas Chandra has set his sights a notch higher — his pet project,Project 11,will premiere online worldwide on 11/11/11 exactly at 11.11 am. And,the grapevine is buzzing with rumours that Aishwarya-Abhishek’s sprog,Baby B,too is set to make an appearance on this day.

The BMW 6 series has chosen this day for its big launch,with an exhibition of artwork titled “One Hundred Thousand” at the Hyatt Regency. “The date signifies energy and growth and that’s why we have brought in up and coming artists from around the country to present their works,” says Nitin Mehta,organiser of the exhibition,adding that the works of art are priced at Rs 1 lakh.

But astrologer,Prem Kumar Sharma,adds that astrologically,this day is not auspicious for marriages. Hence,most youngsters in Delhi are avoiding this date to tie the knot,say wedding planners. In giddy-headed Las Vegas in the US,however,things are different. Nightlife queen Tiffany Masters is throwing what she claims will be“the world’s biggest wedding

reception party” to any couple walking down the aisle in Las

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Vegas. Of course,you might scoff and say,“it’s just another day”,but you might be the only one.

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