Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.
Sanam Teri Kasam re-release: Harshvardhan Rane reflects on film’s ‘painful’ BO failure, hopes ‘it does what it didn’t do earlier’
In an interview with SCREEN, actor Harshvardhan Rane opened up about the re-release of Sanam Teri Kasam, its orginal box office collection, and much more.

Harshvardhan Rane and Mawra Hocane starrer Sanam Teri Kasam has been making headlines since the announcement of its re-release in theatres. Directed by Radhika Rao and Vinay Sapru, the 2016 film was a box office failure, but gained a cult following after its OTT release. Sanam Teri Kasam got significant appreciation eventually from the audience over time. In an interview with SCREEN recently, lead actor Harshvardhan got candid about the movie’s re-release, original lifetime numbers, and much more.
During the conversation, the actor was asked about how he feels that his passion project Sanam Teri Kasam is re-releasing at the theatres and he says, “I hope it does what it didn’t do earlier, that’s it. Kya feel karoon main? Everyone was asking me everywhere to bring this film back. The only anecdote I remember is that we all were expecting this film to do much better than what it did. That void has pushed me today to request everyone to release this. Nau saal hogaye hain (It has been nine years), every year they keep losing faith, but my faith keeps increasing,” continuing, “When it didn’t perform well, we all (the producers, director, actors) felt that pain, a tug in the heart.”
Thanking the trend of re-releases with his own special metaphor, Harshvardhan says with a smile, “Even after parents get divorced, they get married again sometimes. As a child, I am very happy with this marriage. I am up for remarriages and re-releases.” He hopes that the film earns more with the re-release than the original box office numbers just like Tumbbad and Laila Majnu did, “If I was good at prediction, I would have done it nine years ago. I hope so that happens.”
The actor further adds, “I was standing below my producer’s office screaming my lungs out to bring this film back. Mujhse zyada toh kaun hi hope karega? I had such an uninhibited approach to this. Many people said that you can’t be really going below a producer’s office and ask him for a re-release, that’s unheard of. But, maine kahan mujhe yahi aata hai (I only know this). This is how I am, if I am into something, I put my skin in the game.”
View this post on Instagram
Ask Harshvardhan if the previous box office run felt unfair, and he says, “No, it is absolutely fair. It’s fair because I myself don’t watch newcomer film, so how can I complain about that? I will be so fake and such a hypocrite if I blame them for not watching my film.”
He adds, “It’s all connected, a cycle. If you are a newcomer, there’s less awareness, which means less eyeballs, leading to less ticket sales, and less ticket sales means less shows and the movie goes out. It will be foolish of me to not look at the logical parts of it and complain how people do on podcasts. That’s why I don’t do podcasts.”
Meanwhile, Khushi Kapoor and Junaid Khan (daughter and son of late actor Sridevi and actor Aamir Khan, respectively) are newcomers, whose film Loveyapa released today. However, Harshvardhan knows and hopes that they don’t meet with the same fate as him. “Awareness hai na unka. Awareness is the key. I am very happy they don’t have to go through what I had to. They are also human beings, they might also have expectations. I hope they don’t have to go through the same void and pain that I went through. I will pray that for any actor on the planet because it’s a strange place to be in,” he says.
The sequel of Sanam Teri Kasam has already been announced, with Harshvardhan returning to reprise his role. However, he reveals that everything will come in motion only if the re-release receives a good response. “Every ticket is a step towards Sanam Teri Kasam 2. Motivation is always through commerce. When you make money, you want to make more products which make more money,” adding that the female lead actor hasn’t been locked yet.
“Step by step chalenge, nothing on the female lead yet. After seeing the final collections now, everyone will be intrinsically motivated to make part two. There’s something called a trial reel on Instagram, agar reel banaane ke lie confirmation chahie, toh film banaane ke lie toh chahiye na baba. In the real world, one needs that validation,” he shares.
In other news, Sanam Teri Kasam’s female lead and Pakistani actor Mawra Hocane recently tied the knot with actor Ameer Gilani. Ask him if they have spoken after her wedding or re-release announcement, “To be honest, I am not in touch with her. The directors, producers, actors, we all felt so much pain in the beginning, that we all lost touch. It was very painful for all of us. When you see a void in your dreams, you want to just stay quiet and be with yourself,” concludes Harshvardhan.


Photos
Photos



- 01
- 02
- 03
- 04
- 05