Param Sundari box office collection day 6: Sidharth Malhotra, Janhvi Kapoor’s rom-com dumped by audiences as it struggles to hit Rs 40 cr

On Thursday, its seventh day at the box office, Param Sundari will also beat the Hindi dubbed version earnings of S Shankar’s action thriller Game Changer (Rs 37.47 crore), starring Ram Charan and Kiara Advani. Given the current pace, it may also surpass Vishal Furia’s mythological thriller Maa, starring Kajol, which earned Rs 38.63 crore earlier this year.

Param Sundari is backed by Dinesh Vijan’s Maddock Films, which delivered Hindi cinema’s two biggest domestic hits recently — Amar Kaushik’s horror comedy Stree 2, starring Rajkummar Rao and Shraddha Kapoor, last year and Laxman Utekar’s historical action drama Chhaava, starring Vicky Kaushal, earlier this year, both of which crossed the Rs 600 crore mark in India.

Maddock Films’ last romantic comedy, debutant director Karan Sharma’s Bhool Chuk Maaf, starring Rajummar Rao and Wamiqa Gabbi, registered better results than Param Sundari earlier this year. It earned over Rs 40 crore in the first six days at the domestic box office. In fact, the Sidharth and Janhvi-starrer is yet to even beat the domestic earnings of one of Maddock’s most underwhelming rom-coms, Imtiaz Ali’s Love Aaj Kal (2020), starring Kartik Aaryan and Sara Ali Khan, which collected Rs 39.76 crore in India.

Param Sundari has a tall order to live up to as Maddock Films has doled out some memorable romantic comedies like Imtiaz’s 2009 directorial Love Aaj Kal (Rs 66.25 crore), starring Saif Ali Khan and Deepika Padukone, Homi Adajania’s Cocktail (Rs 71.24 crore), Utekar’s Luka Chuppi (Rs 94.09 crore), starring Kartik Aaryan and Kriti Sanon, and Zara Hatke Zara Bachke (Rs 88.35 crore), starring Vicky and Sara, and Shahid and Kriti-starrer Teri Baaton Mein Aisa Uljha Jiya (Rs 85.16 crore) last year.

Also Read — A Malayali reviews Param Sundari: Sidharth Malhotra-Janhvi Kapoor film is an overstuffed showcase of every stereotype associated with Kerala

Param Sundari, also starring Sanjay Kapoor, revolves around the blossoming romance between Param (Sidharth), a Punjabi boy, and Sundari (Janhvi), a half-Tamilian, half-Malayali girl from Kerala. Starting this Friday on September 5, it’ll face fresh competition from the action thriller Baaghi 4, starring Tiger Shroff and Sanjay Dutt, and Vivek Agnihotri’s political drama The Bengal Files. Its biggest competitor, however, might be The Conjuring: Last Rites.