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‘Orry is very intelligent, cerebral’: Kim Sharma on how Karan Johar’s DCA ‘strategically’ turned Orry into a brand, ensured he’s friends with all celebs

Former actor Kim Sharma is one of the key figures behind the rise of internet sensation Orry. As the vice-president of Dharma Cornerstone Agency, she talks about strategy that went into creating Brand Orry.

Former actor Kim Sharma is one of the key figures behind the rise of internet sensation Orry. She recently opened up about the mystery surrounding him.

Former actor Kim Sharma talks about the mystery behind Orry. (Photo: Orry/Instagram)

Kim Sharma, known for her roles in Mohabbatein (2000) and Tum Se Achcha Kaun Hai (2002), currently serves as the vice president of Dharma Cornerstone Agency. She is one of the key figures behind the rise of internet sensation Orry. The former actor recently shared the strategy she used to propel Orry to massive fame, along with the mystery surrounding him.

“The mystery around Orry is a large part of the strategy that we used to build an enigma. We never really answer questions around him. I would say he is one of the most successful social experiments that have occurred in recent times. He is an extremely cerebral person. He is very intelligent, and targeted. He is also new generation, so the evolution has kicked in. He is an elevated being in an already elevated generation. He is plus plus. He and I tied up very organically, and decided that we would work together,” Kim Sharma shared speaking to Kunickaa Sadanand on her YouTube channel.

Sharing more details about him, Kim said, “He is not an influencer. He is a celebrity. He has moved past a lot of limitations of titles. He is a person of large influence. He commands as much attention as anybody that’s doing anything.”

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While the world is still trying to figure out, “Who is Orry?” and “How is he friends with every celebrity?” Kim Sharma revealed that it’s all part of her strategy for him.

She shared, “When we started working together, my objective with him was longevity. That is, if we do create a sensation, it should not be overnight. My first intention with him was longevity. Everything we do around him is geared towards taking it for a longer period of time. A lot of strategy goes into building that kind of career.”

While she kept a secret about Orry, she explained that her job is to “look at people on the digital landscape, ascertain their capability beyond the digital landscape and then pull them in and out and grow and amplify.” She quipped: “So it’s projects, but not the toxic kind.”

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Orry has been a sensation on the internet for quite some time now and is a frequent presence at high-profile parties in and around India. He is friends with many celebrities, including Bollywood stars and the Ambanis. However, nothing solid has been known about his exact whereabouts and his past.

In a recent development, he was booked along with seven others for allegedly consuming alcohol near the Vaishno Devi shrine.

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