Dibakar Banerjee says he had no idea about Sandeep Aur Pinky Faraar release, got to know about it from Arjun Kapoor: ‘There was no marketing’

Filmmaker Dibakar Banerjee recently opened up about the rather strange release of Arjun Kapoor and Parineeti Chopra‘s Sandeep Aur Pinky Faraar in 2021. The film released in a few theatres just before the second wave of the pandemic and later found its audience when it was dropped on Prime Video. Dibakar said that no one, including him and Arjun, was aware of the film’s streaming and only found out when they saw it on their platform.

In an interview with YouTuber Samdish Bhatia, the director said that Arjun Kapoor called to inform him that the film had released. He also shared that he had no idea because there was no marketing for the film. He said, “The way Sandeep Aur Pinky Faraar was released, you know how it was released? Arjun called me and said, ‘Sir, it has released (The film has been released!’ I was like, what are you saying and he said that he saw it was released on Amazon. So I asked him about marketing and he said he didn’t know about  marketing but the film had released.”

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“He saw it, there was no marketing, nothing… So what happens is, you realise that you are a problem. It released on Amazon, so at least a few people watched it. But this problem is going to increase, it is going to get bigger and become a bigger issue.” Banerjee added.

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Sandeep Aur Pinky Faraar, distributed by Yash Raj Films, was scheduled for theatrical release on March 20, 2020, however it was postponed due to COVID-19 pandemic in India. After being delayed for a year, it was finally released theatrically on 19 March 2021 and later on Amazon Prime Video.

The film got a lot of critical acclaim at the time.