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This is an archive article published on August 13, 2015

Amitabh Bachchan’s jewellery ad with Nagarjuna

Amitabh Bachchan features in the latest television campaign by Kalyan Jewellers along with South star Nagarjuna.

Amitabh Bachchan, Nagarjuna In the ad, Amitabh Bachchan plays a headmaster who visits the home of a former student, (Nagarjuna).

While Aishwarya Rai Bachchan was a part of Kalyan Jewellers’ last print commercial, father-in-law Amitabh Bachchan features in the latest television campaign by the brand along with South star Nagarjuna.

In the ad, Big B plays a headmaster who visits the home of a former student, now a successful man (Nagarjuna) in order to request a contribution of funds towards the rebuilding of the run-down school.

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However, the headmaster doesn’t find the words to put forth the request and leaves his student’s without the much-required money. But, on reaching the school, he is pleasantly surprised to find that the student has already begun the repairs.

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Unlike their previous campaign commercials, this Kalyan Jewellers ad does not feature jewellery at all, but in fact highlights the aspect of trust between the teacher and student.

The brand’s previous print ad featuring Aishwarya Rai Bachchan received a lot of flak with accusations of racism as it showed the actress along with an underage servant using a parasol, which also brought up the topic of child labour.

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