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IIT Delhi, Flipkart to conduct joint research for personalised recommendations

The collaborative effort will help to develop a general purpose user activity graph that could be harnessed for different use cases leveraging state-of-the-art GNN (graph neural network) based techniques. 

This research partnership between IIT Delhi and Flipkart aims to enhance personalised recommendations by incorporating user personas.This research partnership between IIT Delhi and Flipkart aims to enhance personalised recommendations by incorporating user personas. (Representative image/ file)

The Indian Institute of Technology Delhi (IIT Delhi) and Flipkart today signed an agreement as part of Flipkart’s ongoing industry-academic alliance initiatives.

As a part of this partnership, Flipkart will offer research grants and market insights to the Foundation for Innovation and Technology Transfer (FITT) — IIT Delhi’s industry interface organisation — to generate granular, data-backed segments of users linked to different e-commerce categories based on shopping behaviour, demographics, surrounding users’ behaviour, etc. 

On the technical front, the collaborative effort will help in developing a general purpose user activity graph that could be harnessed for different use cases leveraging state-of-the-art GNN (graph neural network) based techniques, an official statement said.

The research aims to address the limitation of existing persona creation tools and to learn from a user activity graph that encompasses information about the various personas associated with each user. 

Flipkart has been nurturing academic alliances to build an ecosystem of learning and development through industry-focused research to address critical industry problems. Flipkart and FITT will also jointly undertake a number of other initiatives that include organising seminars, offering conference travel grants and engaging in company-sponsored research to support a project on a topic of mutual interest between Flipkart and the researchers from IIT Delhi

This research partnership aims to enhance personalised recommendations by incorporating user personas. In addition to persona-fortified product recommendations, this collaboration is poised to have a far-reaching impact by advancing machine learning models capable of handling large-scale real-world data effectively.

Over the last two years, Flipkart signed up five projects across IIT Delhi, Bombay, and IISc. 

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