Journalism of Courage
If,in your dictionary,’Australia’ and ‘Beer’ are synonyms,then one fine word will bring in a beautiful detour: ‘wine’. The fourth biggest exporter in the world and one of the most gregarious domestic consumer haven,it was about time that Australia had let the good spirits flow into India. In Pune on a purportedly business trip,Justin Nugent,global sales director of Bid in Hand Winery,planned a celebratory evening to mark the company’s foray into the country. Wine is a big part of Australian culture. If you walk in to any restaurant or club,you will find 90 percent of the tables enjoying their meals coupled with wine. There we have made it a culture to share and disseminate information. The sentiment has never been about hiding and keeping secrets intact for generations. It has always been about encouraging the wine culture throughout the county, says Nugent.
Expansive,sumptuous patches of grape finery lay majestic in Australia,especially in the cooler climes of the south. Bird in Hand wineries,wafting from the hills of Adelaide,observed its first anniversary in India by holding a wine and dinner event at Alto Vino restaurent of the Marriott Hotel and Convention Center,Senapati Bapat road,on Thursday. Wine will surely grow out to become a more accepted drink across all social sections. There are no strict rules to follow. The writing is all on the bottle as to what grape and what type of wine it contains. The simplicity of the English description has ensured that Australian wines are easier to associate with. And though there are some meats the taste of which are enhanced by certain wines,there are no hard and fast regulations, clarifies Nugent.
Nugent confesses that he needs to acquaint himself more about the specifics of growing potential and market reach in the country. The spirit of sharing information will continue here too,like it has in any market, says Nugent.
